YOUR BOTTOM LINE

OBJECTIVE: Your Bottom Line – Support for local business

Building a strong network of local businesses that can share, co-ordinate and work together in a cooperative manner so saving business costs whilst building the reputation of the business network in the town with an emphasis on local trading and local business:

The BID will co-ordinate communication of opportunities to the business community through meetings and circulated newsletters.

In addition the BID will look to support willing businesses access skills and facilities development schemes around to access advice and guidance to improving presentation, management and staff skills, social media, local knowledge, cross selling and business good practice.

Progress to date

Buy Local Business Directory created to promote local trade
Crieff Succeeds Staff Loyalty Scheme offering loyalty discounts/offers to local staff
Group buying and consolidated purchasing scheme
Crieff £: Local voucher scheme promoting spend with local business
Business Improvement Grants Support Scheme
Digital Business Workshops x 2
Business Mentoring Scheme, local businesses connected to support and share ideas
Consider World host programme with PKC
Crieff Succeeds Annual Networking event and B2B Showcase
Crieff Succeeds bi-monthly newsletter
Business Survey: How is the BID doing?

Our original plan:

Buy Local

Projects / Activities Measurement Benefits DELIVERED
• Buy Local Business Directory created to promote local trade

• Crieff Succeeds Staff Loyalty Scheme offering loyalty discounts/offers to local staff

• Group buying and consolidated purchasing schemes

• Crieff £: Local Voucher scheme promoting spend with local businesses

• 90% of Crieff businesses listed in directory and circulated to all businesses

• 50% of Crieff businesses signed up to scheme

• 50% of Crieff businesses signed up to scheme and saving their levy costs

• 50% of Crieff businesses signed up to scheme

• More local trade between local businesses

• Staff benefit and more local trade and better knowledge of other businesses

• Saving local businesses money

• Increased revenues across all sectors and building customer loyalty

• Local Business Directory established on websites – www.crieffsucceeds.com and www.visitcrieff.scot – and Interactive touchscreen (Town Hall)

Business Support

Projects / Activities Measurement Benefits Delivered
• Business Improvement Scheme: Support grants to local businesses to enhance the customer experience in their premises

• Digital Business Workshops x 2

• Business Mentoring Scheme, local businesses connected to support and share ideas

• Consider World Host programme with PKC

• 25 businesses per year take part in scheme

• 40 local owners and employees attend workshops each year

• Crieff is known as a welcoming town with attentive and knowledgeable staff who cross sell other services in Crieff • BIG Scheme in 3rd year of operation

• Digital Business Workshops run in Year 1

• World Host programme more suited to larger scale employer

Networking Businesses

Projects / Activities Measurement Benefits delivered
• Crieff Succeeds Annual Networking event and B2B showcase

• Crieff Succeeds bi-monthly newsletter

• Business Survey: how is the BID doing?

• 50 businesses attending each year

• Business agenda central to meeting objectives

• 10 BID newsletters each year to all Crieff businesses

• Better network and awareness of local businesses

• More responsive public sector to business agenda

• Hosted 2 annual Open Meeting/Communications Forum

• Delivered 3 Networking Events

• Weekly bulletins containing BID and other business related topics

• Quarterly Review and monthly newsletters

• Use of differing Communication media

o Email
o Social media
o Website platform
o Royal Mail
o Meetings
o 1-2-1 consultations

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