WELCOME CRIEFF

OBJECTIVE: An attractive & welcoming place to visit

Crieff will be seen as a customer friendly town to visit where there is adequate available parking along with traffic management initiatives that will improve the heart of the town making it easier to stop, park, shop and visit places of interest.

The BID will work with CUSP and other groups to ensure the parking improvement agenda remains a priority with public bodies and they respond to the business and community position.

The BID will take an active lead in supporting existing local events and bringing new events to Crieff.

The BID will work with local interest groups such as Crieff in Leaf and public bodies to improve and enhance the looks and welcoming appeal to visitors and shoppers.

Progress to Date

BID to assist CUSP, PKC and other local groups to review 2015 traffic and parking changes
Explore with PKC placement of traffic and parking Enforcement Wardens
Welcome Crieff Street Ambassadors appointed to help visitors, keep traffic on the move, cleaner streets and report issues to PKC and business owners
Streetscape installations agreed with PKC
Assess merits of Welcome Crieff Street Street Ambassadors
Assessment of traffic management and what it has done for Crieff
Umbrella group formed to develop and promote a year round programme of events and to provide grant support to new and regular events
Crieff Events Support Grant Scheme supporting locally led and BID led events
BID led Food and Drink Week
Support Annual Arts Festival
Support Annual Science Festival
Review potential of Street Market
Develop new visitor information facility and local infrastructure with VS, PKC and local businesses
Development of information points in town and in satellite locations
Develop partnership with bus provider over key season
Annual Cleaner Crieff plan and implementation between PKC and BID. Identify specific areas/places to tidy up, make good for summer
Support Crieff in Leaf and Christmas Lights

Our original plan:

Managing Traffic & Better Parking

Projects / Activities Measurement Benefits DELIVERED
• BID to assist CUSP, PKC and other local groups to review 2015 traffic and parking changes

• Explore with PKC placement of traffic and parking Enforcement Wardens

• Welcome Crieff Street Ambassadors appointed to help visitors, keep traffic on the move, cleaner streets and report issues to PKC and business owners

• Streetscape installations agreed with PKC

• Assess merits of Welcome Crieff Street Ambassadors.

• Assessment of traffic management and what has it done for Crieff

• Customer survey on satisfaction levels increasing year on year

• Survey of Retailers and town centre businesses on effectiveness of parking and traffic management processes

• Key dates in season with two ambassadors interacting with visitors and local businesses.

• Monthly hours on street

• Monthly no. of visitors assisted

• Better cohesive work between local groups

• More content town centre businesses seeing a better parking and traffic situation

• More satisfied customers and businesses feeling more engaged with town centre

• 2015-6 Parking changes instigated by PKC via Community Action plan

• Subsequent concessionary 15-Town Centre minute free parking and extension to long stay parking secured

• Ongoing dialogue with PKC re Crieff’s Air Quality Action Plan

• All parking revenues are ring fenced for car park improvements

• Appointment of Street Ambassadors re-rioritised against other elements of the BP

• New Town Noticeboards due for installation Spring 2018

• Town centre issues – parking, weeds etc – referred to PKC for remedial action

Events & Festivals

Projects / Activities Measurement Benefits
• Umbrella group formed to develop and promote a year round programme of events and to provide grant support to new and regular events.

• Crieff Events Support Grant Scheme supporting locally led events and BID led events

• BID led Food & Drink Week

• Support Annual Arts Festival

• Support Annual Science Festival

• Review potential of Street Market

• Local events receiving funding support

• New product in place with town centre businesses working in close co-operation with the key destination businesses around Crieff

• Increase in attendance to supported events

• More co-ordinated approach to event development and more events around the year

• Events take place with strengthening organiser groups, increased attendance and awareness of events

• Reputation of Crieff as a town where there is always something going on

• Wider spread of business across the year

• Marketing and Events group established to co-ordinate events – BID and Community led

• Funding allocated and made available to support local community group events:

o Friends of Macrosty Park

o Kids Week in Crieff

o Crieff at Christmas

o Crieff Arts Festival

o Crieff Christmas Market

o Summer Entertainment in James Square

o Crieff Highland Gathering

• Strathearn Festival of Science supported in 2016 and 2017

• Crieff Arts Festival supported in 2016 and as part of the Festivals Crieff celebrations in 2017 – The Scottish Diaspora

• Ongoing review of Street Market potential – investigating Food Tasting Markets as part of Food and Drink Festival

Visitor Information

Projects / Activities Measurement Benefits Delivered
• Develop new visitor information
facility and local infrastructure with
VS, PKC and local businesses

• Development of information points
in town and in satellite locations.

• Crieff retains a visible VIC

• Customer satisfaction through
visitor feedback scheme

• 10x Tourism Information Points
across Crieff

• Location for VIC secured and
location for BID and community
groups

• Better customer service information
available across town

• BID Office relocated to Town Hall and Town Hall re-opened to visitors after departure of Visit Scotland Centre

• Working with Visit Scotland – Provision of Visitor Information

• Installation of Interactive Touchscreen

• 6 Town maps and information boards to be installed in key visitor ‘landing points’ in the town in the Spring 2018

• Town Hall available for community use (1st Floor)

• Enable access to Town Hall monuments

Get About Crieff

Projects / Activities Measurement Benefits Delivered
• Develop partnership with bus
provider over key season
• Headcount take up of offers and bus
passenger numbers
• Connect outer big businesses with
town centre businesses and increase
spend
• Feasibility study into operating Land Train or Bus Service to connect all parts of Crieff

Street Improvements

Projects / Activities Measurement Benefits Delivered
• Annual Cleaner Crieff plan and implementation between PKC and BID. Identify specific areas/places to tidy up, make good for summer

• Support Crieff in Leaf and Christmas Lights

• Number of business identified eyesores are tidied up

• More flower displays and new lights added to range each year

• Turnout and better Christmas Lights

• Significantly enhanced look to Crieff working under a co-ordinated and financed plan • Specific Issues around Town Centre referred to PKC for remedial action

• Continued support of Crieff in Leaf in the shape of vehicle running costs and the new 3 Highland Coos to be installed in Burrell Square

• Ongoing help for Crieff at Christmas with new light installations and support for the Christmas Lights switch on

Related News