Welcome to the Crieff BID – Crieff Succeeds website.
Crieff Succeeds BID Calls for Brand Input
We recently issued a call out to local residents, businesses and visitors to Crieff to help in the early stages of developing a new brand for the town which will be used to promote Crieff to new audiences across Scotland.
Following a competitive tender process, Crieff Succeeds BID appointed Perth based marketing and PR agency Volpa to head up the work on developing the new brand for the town. We then looked to the local community (and beyond) to assist with input to the process to help put Crieff firmly on the map as a destination of choice.
John Bray, General Manager of the Crieff Succeeds BID commented:
“As part of our strategy to develop a successful and thriving town, we will be rolling out a series of destination marketing campaigns. We’re keen to ensure that the brand we develop is as authentic as possible and is recognizable to local people as ‘their Crieff’, as well as being desirable to visitors.
“We all have a vested interest in the success of this brand and we welcome input from the wider community, to help us form and develop a strong positioning for Crieff as one of Scotland’s most popular tourist towns. I’d urge everyone who cares about the future of the town to set aside five minutes and tell us what they think is best about Crieff.”
A link to the survey was available here (it was also extensively shared on social media and published in the press) and was available until the closing date of Friday 11th March. We’d like to thank everyone who took the time to share their thoughts.
A panel was held last month to consider the survey data we gathered and develop the brand further. The brrand has now progressed on dramatically and is nearing completion.
See Crieff Succeeds BID News and keep up to date
£158,000 Local Events and Business Improvement Grants now open
Full details and how to apply here
14th August BID BOARD BALLOT RESULTS here
BID Ballot Results issued by Electoral Reform Services at 13.00hrs Friday 19th June
Turnout by headcount: 60.31%
Votes in Favour: 69.79%
Votes in favour by Rateable Value: 87.80%
Thank you to all who have supported the BID!
BID Ballot took place between 7th May and 18th June